Our customer’s system will be CE certified in early 2026. To ensure a successful market launch, preparations for concrete pilots with hospitals and collaborations with distributors and strategists are underway. In the run-up to the market launch, further developing and refining the commercial strategy is also an important priority. Ultimately, the goal is to successfully bring the product to market through small-scale direct sales combined with larger sales through (strategic) distributors. The Commercial Director plays a key role in achieving these goals.
Key tasks and responsibilities
• Developing various sales channels for the system
• Setting up and implementing an international (distributor/strategic) sales strategy and local (direct) sales strategy
• Driving direct sales execution in the Benelux: from scrubbing in for demos, building relationships and trust in the company and product, to negotiating procurement contracts
• Establishing distribution agreements with distributors and strategists in other OECD countries
• Performing competitor analysis
• Establishing collaborations with KOLs in leading healthcare institutions and orthopedic/trauma associations
• Developing and continuously updating the commercial strategy (proposition, target market, revenue model, pricing strategy, marketing campaigns, etc.) for the system in the market
• Establishing a professional sales and marketing organization
• Acting as an entrepreneur, translating sales strategies into actionable plans with flawless execution
Required experience
• Track record of taking a Class II medical device from 0 to 1 in the European market. Experience managing hybrid sales models (Direct + Distributor)
• Experience in an orthopedic or trauma commercial/sales role
• Skilled in both abstract (strategic) thinking and concrete action (customer visits, relationship building, concluding contracts)
• Strong commercial drive and experience
• Experience working at both a large corporation and a startup is an advantage. Able to make independent decisions in the absence of structure/uncertainty
• Strong organizational and strategic planning skills
• Proficient in building professional relationships with customers and partners
• Experience coaching/training BD professionals and sales staff